I don't use props: I use reality, explains Newman, taking a break at the West 57th Street studio he has occupied since 1948. On the wall are pictures 鈥?he prefers that word to "photographs" 鈥?of Marc Chagall, Pablo Picasso, Eugene O'Neill and four American presidents; Newman has photographed every president since Truman. Yes, there are. I should like such to be convinced of error. It would be a wholesome lesson. None of that matters to me. What I like about it is the kind of information we can pull out of it on amoment's noticeall those numbers. For one thing, we keep a sixty-five-week rolling history of everysingle item we stock in Wal-Mart or Sam's. That means I can pick anything, say a little combinationTV/VCR like I use here in my office, and tell you exactly how many of them we've bought over the lastyear and a quarter, and exactly how many of them we've sold. Not only overall, but in any or everyregion, every district, every store. It makes it tough for a vendor to know more about how his product isdoing in our stores than we do. I guess we've always known that information gives you a certain power,but the degree to which we can retrieve it in our computer really does give us the power of competitiveadvantage. RULE 5: APPRECIATE everything your associates do for the business. A paycheck and a stock optionwill buy one kind of loyalty. But all of us like to be told how much somebody appreciates what we do forthem. We like to hear it often, and especially when we have done something we're really proud of. CHAPTER II. 欧美AV_AV在线视频成人社区,男人的天堂东京热！ RULE 9: CONTROL your expenses better than your competition. This is where you can always find thecompetitive advantage. For twenty-five years runninglong before Wal-Mart was known as the nation'slargest retailerwe ranked number one in our industry for the lowest ratio of expenses to sales. You canmake a lot of different mistakes and still recover if you run an efficient operation. Or you can be brilliantand still go out of business if you're too inefficient. We're not ashamed of having money, but I just don't believe a big showy lifestyle is appropriate foranywhere, least of all here in Bentonville where folks work hard for their money and where we all knowthat everyone puts on their trousers one leg at a time. I'm not sure I ever really figured out this celebritybusiness. Why in the world, for example, would I get an invitation to Elizabeth Taylor's wedding out inHollywood I still can't believe it was news that I get my hair cut at the barbershop. Where else would Iget it cut Why do I drive a pickup truck What am I supposed to haul my dogs around in, a RollsRoyceNowadays, I'm willing to concede that some good may have come from that magazine article and all thehubbub it created, as much as I hated it for years. At first I thought it was going to be bad for my relationship with the associates in the stores. But I found out that, gosh, they almost looked at it like: "Look, wehelped him get there. Good for him!" I think my coming by to visit the stores somehow means more tothem now. I noticed a big difference in their reaction since that list made me into sort of a public figure. Not now.